“ds”

Swarovski Optik North America introduces the dS, a digital rangefinding riflescope that combines the exceptional qualities of Swarovski sport optics with digital targeting technology.

With a press of a button, Swarovski’s brand-new dS digital rangefinding riflescope factors previously inputted ballistic data, magnification setting, air pressure, temperature and shot angle, then measures the exact distance to the target. A heads-up display provides hunters with a correct aiming point and all other relevant hunting data in real time.

Warne Scope Mounts has released a 40mm Mountain Tech ring set, designed for the Swarovski dS scope.

Get a closer look at the Browning A5 Wicked Wing Sweet Sixteen, the latest addition to our #SundayGunday series.

Browning has introduced the long-awaited A5 Hunter 20-gauge. A beautiful wood-stocked classic, this 20-gauge autoloader is field-ready right out of the box.

Swarovski introduces its new Z5i illuminated riflescope in a lightweight 1-inch maintube with 5X zoom.

American Rifleman Managing Editor Aaron Carter shoots the new Browning 725 Over-Under Shotgun at the 2012 Media Day at the Range in Boulder City, Nev.

SHOT Show 2016 doesn't kick off for a few more days, but that hasn't stopped some of the industry's biggest names from rolling out news regarding their new releases. One of Browning's first salvos was the announcement that the company's "Sweet Sixteen" is making a triumphant return.

For 2017, Browning is introducing its new B15 Beauchamp over/under shotgun as part of the John M. Browning Collection. The gunsmiths of Fabrique Nationale d' Herstal, Belgium, will personally be enhancing each new B15.