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For deer hunters preparing for the season, deciding what ammo to shoot when there are so many excellent options nowadays could be considered a good problem to have. That quandary just got a bit more unsettled for Editorial Director John Zent after a trip to the range to test-fire the new Browning BXR.

Imagine the significance the Browning Buckmark carries now that it is the headstamp for a new line of centerfire rifle loads available in two different bullet types designed for hunting all North American big game.

There’s a new player in the hunting ammunition market, and its deer load works—well.

Late in 2015, Browning shocked the industry with the announcement that it would be offering its own line of ammunition.

The iconic company is introducing a new generation of ammo for a new generation of hunters and shooters in the 21st century.

Hunting for mule deer this year? Here's what you'll need.

Editorial Director John Zent had the opportunity to put some of Browning and Winchester's finest wares to use on a red stag hunt in New Zealand. Here's what he thought.

The Browning name is a staple in the firearms community; it’s impossible to deny that John Moses Browning had an incredible effect on the development of many of our iconic designs. The Browning label—and its associated BuckMark logo—has long stood for dependability and reliability, and those traits have extended into the new line of Browning ammunition.

Contributor Brad Fenson takes a closer look at a bevy of new optics from Leupold.