“ballistic reticle”

The Revenge's Accu-Ranger ballistic reticle features hold-over points and a reticle bracket system that serves as a rangefinder.

So you want to be a long-range hunter? You have a super-accurate rifle and you have tuned the ammo until it punches little bug holes in the target instead of groups. The trigger is crisp and clean and you have the best optics money can buy on top of the gun.

In order to succeed within its high-echelon price category, Leica ERs must deliver superior performance and durability. The company's latest release did just that.

The BullShooters have heard the phrase "you should never hold off hair" get thrown around in more than one hunting camp. But does such a statement really hold water? Jeff Johnston investigates.

Much has been written on the ideal distance to zero a hunting rifle. There is no best sight-in range for everyone, because the range at which hunters expect to shoot their quarry differs considerably. There is one technique, however, that should allow you to hold your crosshairs on the vitals of deer-sized game and keep the bullet inside the vital zone out to 280 yards—and Jeff Johnston's ready to share it with you.

BSA Optics has a new riflescope designed specifically for the .17 Winchester Super Magnum that promises to help varmint hunters with holdover at long range.

In case you missed the 144th NRA Annual Meetings and Exhibits in Nashville over the weekend and haven’t yet seen it in your local archery shop, here’s why you need to go check out Zeiss’ TERRA 3X crossbow scope!