Would You Buy a Colorful Shotgun?

by
posted on April 4, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
dogs_ah2015_fs.jpg (22)

Beretta-USA and Pheasants Forever recently brought up an interesting question: Would you buy a pink or otherwise custom-colored shotgun stock?

Check out the finishes on these Beretta 686 Silver Pigeon over/unders. There's a pink stock with zebra striping (whose owner calls it "better than a boyfriend"), a homage to Old Glory and—wait a minute—are those human skulls?

Beretta asked its Facebook followers for a quick "yes" or "no" on their opinion of custom-shotgun finishes. Seems the feedback was a pretty resounding "no". My favorite comment was, "The finish made a great shotgun look like a punk rock nightmare. No thank you."

I'm hesitant to criticize other folks' shotguns, as doing so would be just one step shy of insulting their bird dogs. However, a colorful finish personally isn't for me. For my taste, it's as if God created walnut trees so that blued steel would have a perfect complement. They just go together—why you'd slap a candy-colored dip over a nice piece of wood, rich in character and natural sheen, I do not know. But some folks seem to like it.

However, Andrew Vavra, marketing specialist for Pheasants Forever, brings up an important point in his blog post, "I Love Pink Guns".

"Some wives and girlfriends would love an invitation to come along and chase birds with you," he writes. "And there’s absolutely nothing wrong if it takes a pink gun to get that conversation started."

Very true. Perhaps some women find the notion of pink guns to be a little condescending, but for others, well, it might be the difference in gaining their interest. Accompanying Vavra's post are photos of 9- and 12-year-old girls having a blast in the uplands with their pink guns--they illustrate Vavra's point more clearly than words ever could.

If a colorful gun is what it takes to get more people interested in the shotgun sports we so love, I'm all in favor. New shooters can always decide later whether they'd prefer oiled walnut.

So, are colorful shotguns for you?

Latest

Henned Up Try One Of These Tips
Henned Up Try One Of These Tips

Early Spring Turkey Tactics that Work

A hunter strokes the paddle on a box call emitting a loud yelp into the predawn air. The thunderous reply has blood boiling at both ends of this dance. What now? Read on for some early spring turkey tactics that work.

New for 2026: Imperial Whitetail Sorghum Select

Hunters and land managers looking to add additional feeding opportunities now have a new option: Imperial Whitetail brand Sorghum Select from the Whitetail Institute. This blend combines two premium hybrid sorghum varieties to deliver a high-yielding, palatable, nutritious grain crop.

Hunting Adventure: Pursuing the Prince of the Plains

A veteran of many safaris finally hunts the game atop his wish list. Follow along with Scott Haugen as he stalks sable through South Africa.

New for 2026: Armageddon Gear Turkey Chest Rig

Always scrambling to find the right call in one of a thousand pockets? The Armageddon Gear Turkey Chest Rig eliminates that problem by putting everything front and center, exactly where it should be.

First Look: Mossberg Special Edition 590 Bliksem

Mossberg has released its 590 Bliksem, a Special Edition pump-action firearm created in collaboration with Christian Craighead and his brand, Ministry of Defence (MOD). 

What Your Favorite Cartridge Says About You: Part III

Somehow, more than ten years has gone by since we had the second installment in this series. With a multitude of requests for another go-round, I am more than happy to oblige. We’ve had some interesting new developments in the cartridges world in the last decade, and there are some classic which are still being championed. So, with tongue planted firmly in cheek, I present Part III of What Your Favorite Cartridge Says About You.

Interests



Get the best of American Hunter delivered to your inbox.