Weatherby Launches "Women of Weatherby" Campaign

by
posted on April 9, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
women_weatherby_f.jpg

We're on the eve of the 144th NRA Annual Meetings & Exhibits—at least as far as the public events go—and the industry news is already starting to break. Venerable firearms manufacturer Weatherby fired off one of the first salvos this evening with the announcement of its new "Women of Weatherby" campaign, which will launch right here in Nashville. This is definitely one that the huntresses out there will want to keep an eye on.

According to the company, Women of Weatherby—which was created by women, for women—has been "established to empower and inspire the dreams of all women hunters and shooters," by providing an unprecedented wealth of resources, tools and opportunities. At its inception, the team will be comprised of three women that are well-versed in the industry: Haley Heath, Rachel Ahtila and Karissa Pfantz.

Heath is an avid hunter, and has appeared on The Sportsman Channel—most notably on the program "Family Traditions with Haley Heath." Ahtila is a professional hunting guide in British Columbia, while Pfantz is an experienced western big-game hunter and student at Willamette University in Oregon.

“We were fortunate to find individuals with vast experience and authenticity to represent our Women of Weatherby campaign,” said Adam Weatherby, Chief Operating Officer, Weatherby. “Haley, Rachel and Karissa are true ambassadors of the hunting and outdoor lifestyle. They have the unique ability to establish a sisterhood for women that share a common interest in hunting and shooting.”

The Women of Weatherby, along with veteran Team Weatherby member Jessie Duff, will be dedicated to expanding the Weatherby community's outreach to the industry's fastest growing corner. To coincide with the group's announcement, the company has launched WomenOfWeatherby.com.

Naturally, the new trio will be on hand at the Annual Meetings & Exhibits this weekend. Visitors to booth No. 1911 will be able catch the Women of Weatherby between 3 p.m. and 5 p.m. on Friday and Saturday, and between 2:30 p.m. and 4:30 p.m. on Sunday.

Latest

Henry Lever Action Supreme On White
Henry Lever Action Supreme On White

Hardware Review: Henry Lever Action Supreme Rifle

Check out Frank Melloni's Hardware review of the Henry Lever Action Supreme.

NRA 2025 Subsidies for Hunters for the Hungry Programs

The National Rifle Association of America has announced its 2025 subsidy program for Hunters for the Hungry (HFH) organizations in the United States by making $100,000 available.

A Shotgun for All Seasons: Savage Renegauge in Argentina

If you want to test a shotgun’s reliability and recoil control, you take it on a high-volume hunt. If you want that trial to more resemble torture than test, you make that a high-volume Argentina dove hunt. Read on to find out how the Savage Renegauge performed.

NRA Names Kyle Lamb as Brand Ambassador for America’s Rifle Challenge

The National Rifle Association of America (NRA) proudly announces Sergeant Major (Ret.) Kyle Lamb as a Brand Ambassador for the NRA America’s Rifle Challenge (ARC), an innovative training and competition program built around the safe and effective use of the AR-15 platform.

#SundayGunday: Banish 46-V2

On this week's #SundayGunday, we're talking about suppressors, specifically the Banish 46-V2, capable of taming nearly every gun in your safe, up to and including the big boys like .338 Lapua.

KelTec Named Official Stage Sponsor for 2025 NRA World Shooting Championship

The National Rifle Association of America (NRA) is proud to announce KelTec as an official sponsor of the 2025 NRA World Shooting Championship, returning to Camp Atterbury, Ind., from September 30 to October 4, 2025.

Interests



Get the best of American Hunter delivered to your inbox.