Sierra Bullets Announces 15 New Products for 2026

American Hunter Staff

posted on January 27, 2026

New for 2026, News, Ammo

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Beginning in early 2026, Sierra Bullets will roll out three waves of new bullets that will be available through stocking dealers, major retail sporting good stores, their websites and SierraBullets.com.

"Throughout 2024 and 2025, we have been listening to the valuable feedback of our customers and consumers. Sierra has been focused on high ballistic coefficient ("BC"), heavy-for-caliber offerings and expanding our family offerings," said Andrew Sparks, VP of Marketing & Business Development. "We have heard our consumer base loud and clear and are excited to deliver what they've been shouting for."

Sierra's Varminter line is changing to Sierra VarmintKing, and Sierra's BlitzKing family is getting re-classified as the Sierra Tipped VarmintKing. Nothing about the products are changing—these are the exact same bullets—the product family names are simply being updated to better align with current naming conventions.

Tipped VarmintKing

For rifles, these bullets are designed for explosive expansion in varmints and small game and with accuracy characteristics of MatchKing bullets. The nose tips of these bullets are made of a proprietary acetyl resin compound, and the sharp tips improve the ballistic coefficient over the traditional flat base spitzer bullet design. This bullet has a boat tail to further increase the ballistic coefficient. The jackets are thin for enhanced accuracy and explosive expansion but are capable of withstanding high velocities.

.20-Cal. 36-gr. - 100 pack (SKU 1036), 500 pack (SKU 1036C)
.22-Cal. 69-gr. - 100 pack (SKU 7170), 500 pack (SKU 7170C)

Tipped GameKing

These are hunting bullets with Sierra's match accuracy coupled with deadly penetration. Sierra re-engineered its legendary MatchKing hollow point bullet into a polymer green tipped design for quick expansion and ballistic uniformity. Inside, the TGK features a unique construction that utilizes a special lead alloy surrounded by a tough copper jacket designed to deliver excellent penetration and expansion at a variety of ranges.

.22-Cal. 69-gr. – 100 pack (SKU 7171), 500 pack (SKU 7171C)
.25-Cal. 131-gr. – 100 pack (SKU 7331), 500 pack (SKU 7331C)
.30-Cal 195-gr. – 100 pack (SKU 4695), 500 pack (SKU 4695C)

Tipped MatchKing

The market has been shouting for heavy-for-caliber additions to this family, and Sierra Bullets is listening. As with the MatchKings, these are designed for maximum accuracy performance as the utmost goal. With the proprietary acetyl resin tips added and ogive dimension changes, the ballistic coefficient is even further enhanced to increase down-range/ performance.

.22-Cal. 88-gr. - 100 pack (SKU 7188), 500 pack (SKU 7188C)
6MM 107-gr. - 100 pack (SKU 7207), 500 pack (SKU 7207C)
6MM 116-gr. – 100 pack (SKU 7216), 500 pack (SKU 7216C)
.25-Cal. 133-136-gr.* - 100 pack (SKU 7334), 500 pack (SKU 7334C)
6.5MM 153-gr. - 100 pack (SKU 7450), 500 pack (SKU 7450C)
7MM 185-gr. - 100 pack (SKU 7685), 500 pack (SKU 7685C)
.30-Cal. 220-gr. - 100 pack (SKU 7720), 500 pack (SKU 7720C)

*Weights not finalized; will be determined by early 2026 but SKUs will not change.

MatchKing

This is the classification for Sierra's pre-eminent target bullets. The driving motivation for the design of each MatchKing bullet is accuracy. These bullets have very thin jackets drawn to an exacting concentricity standard of 0.0003 in maximum variation, and their weight is held to within ± 0.3 grain. All MatchKing have a hollow point design with a very small meplat for high ballistic coefficient. The majority of these bullets have a boat tail shape to further minimize drag and improve ballistic coefficient.

6MM 105-gr. - 100 pack (SKU 1565), 500 pack (SKU 1565C)

MatchKing-X

Engineered for reliable expansion at midrange velocities, the MKX delivers match-grade accuracy in a true hunting bullet. With a high ballistic coefficient, it mirrors the performance of its MatchKing counterpart in flight, while providing the terminal performance hunters demand.

.22-Cal. 77-gr. - 100 pack (SKU 9380), 500 pack (SKU 9380C)

Pro-Hunter

All bullet shapes in this classification are flat base, and they include round nose (RN), semi-pointed (SMP), spitzer-pointed (SPT), flat nose (FN), and with a hollow point (HP/FN). A few bullets in this category have Sierra's proprietary Power Jacket to enhance bullet expansion in game animals when fired from medium-velocity cartridges. All these bullets have medium to heavy weights in each caliber, and they are designed for a combination of penetration and expansion in medium and heavy game animals for their calibers.