Leupold & Stevens, Inc. was named Optics Manufacturer of the Year by the National Association of Sporting Goods Wholesalers (NASGW) on October 27, at the organization's annual expo and meeting. It is the fifth consecutive year that Leupold has won the award—which has only been handed out five times, mind you.
"It is an honor to be recognized by our distribution and specialty retail partners, and one we deeply appreciate. They help us reach our core hunting and shooting customer throughout the country each and every day," said Bruce Pettet, president and chief executive officer of Leupold & Stevens, Inc. "On behalf of the more than 650 Oregon-based Leupold employees, I want to thank the members of the NASGW for their continued support of American manufacturing."
Candidates were evaluated by the wholesaler members on four key criteria: distribution policy; marketing, sales and promotion; logistics and operations; and NASGW and industry support.