Mathews Launches Custom Bow Builder

Mathews Archery has announced the introduction of its new Bow Builder. The new custom shop allows consumers to choose from six different finishes and a bevy of string, cable and damper color configurations to create a unique bow build.

Creating your custom bow is simplified using Mathews' five-step process.

1. Choose a bow.
2. Enter your personal specifications for a custom fit.
3. Choose limb finish, riser finish, string, cable, serving, harmonic damper and monkey tail colors.
4. Accessorize the bow.
5. Print or email to order the bow through your local Mathews retailer.

"We want both retailers and consumers to know we have the manufacturing capabilities to allow people to put their own personal spin on a bow design," said VP of Marketing and Sales, Brad Treu. "Our employees do it to their bows all the time, why not let everyone in on the fun?"

The feature has been given its own website, BowBuilder.com.

For more information, go to MathewsInc.com.