“illumination”

Today’s riflescopes hold zero reliably, take adjustments precisely and transmit more light than has ever been possible. But if you can’t hold a precise point of aim, all is for naught, and with the wide variety of reticle options on the market today, hunters can tailor the reticle to his or her needs.

This week on #SundayGunday, we’re checking out the Leupold VX-6HD Gen 2, the latest iteration of hunt-focused riflescope from one of America’s most revered brands.

Browning Trail Cameras has unveiled the Dark Ops FHDR40, a trail camera designed to excel in nighttime surveillance and high-resolution imaging.

Hawke Optics introduces the groundbreaking XB30 Zoom FFP 2-8x36mm—its first crossbow scope featuring a first focal plane (FFP) reticle.

The Swarovski Z5(i)+ Riflescope will catch the attention of hunters and shooters, demanding accuracy, visibility, versatility, and unmatched performance in every scenario.

Steiner Optics introduced the ePredator 8 Riflescope at the 2025 SHOT Show, a cutting-edge optic designed to simplify long-range shooting and hunting with increased accuracy and dependability.

Leupold & Stevens, Inc. has announced the launch of its true 1x, muzzleloader-ready Freedom Red Dot Sight (RDS).

LPVOs—that is, Low Power Variable Optics—have become all the rage lately among competitive and self-defense-minded shooters. As is common when something achieves this level of ubiquity, the hunting world has taken note, and Trijicon is at the forefront of the technology’s adoption with its latest Credo HX.

American Hunter's Golden Bullseye Awards honor exceptional design, manufacturing, performance and value for American hunters and gun owners.