“ergonomics”

When you hunt in a land of endless possibility, it pays to be flexible.

They say that ignorance is bliss, and it is, until that bliss is snatched away by the cold, icy hand of reality. In this case, that hand was wielded by a fellow hunter sitting shotgun in an approaching pickup truck.

The Benelli Lupo HPR was designed to bridge the gap between extreme long-range shooting and hunting.

Zeiss has presented its all-new SFL 50 binocular, an extension of the company's SFL family of binocular. It combines the optical performance of a 50 mm binocular, with the size and weight category of competitors’ 42mm frame sizes.

The ideal tool for high-volume handloaders, the new Hornady 3-in-1 High Speed Power Case Trimmer brings three case preparation steps into one space-saving tool.

Bear Creek Arsenal has announced the launch of its AR-10 uppers and rifles in a new bolt action style, designed to offer precision, reliability and versatility.

The Swarovski Z5(i)+ Riflescope will catch the attention of hunters and shooters, demanding accuracy, visibility, versatility, and unmatched performance in every scenario.

FranchiUSA introduces Affinity 3.5 Waterfowl Elite and Affinity 2 Waterfowl Elite specially built hunting shotguns.

To commemorate its 50th anniversary, Burris Optics has unveiled the completely redesigned fifth-generation Fullfield riflescope.