“performance”

.17 HMR has never been a caliber that's taken well to semi-automatic rifles, but Savage Arms might have rolled out a new answer at SHOT Show 2015's Media Day at the Range.

Four war heroes were invited onstage and presented with Henry Military Service Tribute Rifles during the Charlie Daniels Band 40th Anniversary Volunteer Jam, which took place Aug. 12, 2015 at the Bridgestone Arena at Nashville, Tenn.

The iconic company is introducing a new generation of ammo for a new generation of hunters and shooters in the 21st century.

Just days before the annual NASGW showcase, Hornady has rolled out its new-for-2016 product announcements. Chief among them, as far as hunters are concerned, is the upcoming Hornady Precision Hunter line.

Big-game hunters seeking Swift Bullets in factory-loaded cartridges got a boost earlier this month with the formal unveiling of Swift High Grade Ammunition. Rather than relying on component sales or other ammo makers loading its projectiles, Swift wants to ensure that ready supply is there to meet demand for factory rounds bearing A-Frame, Scirocco II and new Break-Away Solid projectiles.

Last year, vaunted Spanish barrel maker announced that it'd be producing full-fledged performance rifles. The announcement caught the eye of more than a few American hunters, who have taken to the company's B-14 Timber and B-14 Hunter with ease. For 2016 there'll be another option: the B-14 Woodsman.

Weatherby's Mark V was never really "broken," but the company decided 2016 was the time to upgrade its signature design, at least a bit.

The folks at Leupold have always prided themselves on helping hunters get afield earlier and longer than ever, and for 2016 they're finally putting a name to the technology that makes their optics so darn handy in low-light situations.

Late in 2015, Browning shocked the industry with the announcement that it would be offering its own line of ammunition.