“bullet”

Winchester's new Deer Season XP Copper Impact bullet is designed for rapid expansion upon impact. Its engineered hollow-point cavity delivers excellent terminal performance, and the solid copper bullet increases weight retention over standard jacketed lead-core bullets.

Browning Silver Series is designed from the ground up for North American big-game hunters, constructed with heavy-for-caliber bullet weights for optimal penetration.

Designed for shots at 300 yards and beyond, the new .45-caliber bolt-action muzzleloader fires a 280-grain PowerBelt ELR bullet at 2200 fps.

Success of the AR platform with the consumer market led to the birth of a cartridge that utilizes a .30-cal. bullet and is designed for use with AR-15-style rifles and pistols, the .300 Blackout. SIG Sauer, for one, has met the growing .30-cal. demand, developing a line of rifles dedicated to .300 Blackout. Meet the SIGM400 Predator.

Get a closer look at Hornady CX bullets, the latest addition to our #SundayGunday series.

Get a closer look at Hornady Precision Hunter, the latest addition to our #SundayGunday series.

For 2017, Federal Premium has announced its “Non-Typical Whitetail” line of ammunition. Learn more about it with this video.

Designed specifically to be used as suppressed pistol ammunition, SUB22 fun to shoot and so quiet through a suppressor that the only audible noise comes from the action.

Hornady has announced its new Black line of ammunition, which will feature versatile loads optimized for top-notch performance from some of American's favorite guns. The Black line is loaded with Hornady bullets and designed to fit, feed and function in a variety of platforms.