“brand”

Nathan Robinson, from Winchester, shows off the brand's AA Diamond Grade, at the 2020 SHOT Show Media Day.

Leupold’s brand new laser rangefinding binocular, the RBX-3000 TBR/W, boasts the ability to measure distances as great as 3,000 yards with the company’s True Ballistic Range/Wind (TBR/W) technology.

The brand long-known for its lever actions is bringing a snappy .22 Long Rifle to market.

Bushnell's AR Optics line of riflescopes has become known for its combination of reliability and affordability. For 2017, the company has expanded the AR Optics brand to include an offering for the many hunters and shooters who have discovered 6.5 Creedmoor—the AR Optics 4.5-18x 40mm Creed Riflescope.

The Winchester brand has had no shortage of new surprises for its consumers—like the new Varmint X shotshell—but, as SHOT Show 2016 kicks into high gear, the company will also begin a year-long celebration. Oliver F. Winchester introduced his now legendary brand to the world in 1866—and so, in 2016, Winchester celebrates 150 years of success.

2019 marks the biggest new-product launch in Pelican’s history with 10 brand-new sizes introduced in the company’s Vault lineup. With eight new cases specifically designed for small pistols, rifles and shotguns, Vault cases have a push-and-pull latch system and offer secure storage solutions for a wide variety of gun owners.

A brand-new Mauser for less than $700? That's what hunters get with the M18. The rifle features a new action from Mauser that has a full-diameter bolt, three-position safety, adjustable trigger and polymer, double-stack detachable box magazine that holds five rounds.