“first look”

Federal Ammunition’s HammerDown is currently the industry’s only ammunition product line specifically designed for optimal cycling and overall performance in the lever-action rifle platform. Now including seven cartridge options, the company has debuted a 250-grain .45 Colt cartridge.

Sitka has partnered with Mystery Ranch to introduce the new Ryder Bow Case, designed to transport bowhunting gear with confidence while featuring the timeless, hardworking style of a proper gear bag.

Vortex has introduced its Razor UHD 8x32 and 10x32 binoculars, a pair of compact solutions that promise to deliver the performance of larger binoculars in a sleek, more portable design.

X-Vision Optics has introduced the Beyond Series of Thermal Binoculars, specifically tailored to the needs of avid hunters who require both durability and clarity.

Badlands has debuted two new pieces of gear for the discerning backcountry hunter, with the Ultralight Packable (ULP) Jacket and Ultralight Packable (ULP) Vest.

Sturm, Ruger & Company, Inc. has introduced the Marlin Trapper Series Model 1895 equipped with Magpul ELG furniture.

Fiocchi has expanded the company’s line of Hyperformance centerfire cartridges with a new series developed specifically for handgun hunting and wilderness defense.

Fix It Sticks has introduced a toolkit for rifle hunters and shooters, appropriately called the Rifle Hunter’s Toolkit.

Leupold's RX-5000 TBR/W delivers an incredible 5,000-yard ranging distance, and integration with the also-new Leupold Control app, which uses GPS technology to remotely drop location pins to a user's phone using digital maps like onX Hunt.