“company”

2019 marks the biggest new-product launch in Pelican’s history with 10 brand-new sizes introduced in the company’s Vault lineup. With eight new cases specifically designed for small pistols, rifles and shotguns, Vault cases have a push-and-pull latch system and offer secure storage solutions for a wide variety of gun owners.

Ruger designed its Precision Rifle as a price-friendly alternative to most long-range precision rifles on the market, which can typically run $3,000 or more. And the company delivered, in more ways than one.

Burris' new model of the Veracity PH promises to take the company's wildly popular optic to an all new lever. Utilizing the PEK (Programmable Elevation Knob) system, the optic attempts to bring a whole new level of precision to the field.

When Colt reintroduced its legendary snake gun in 2020, revolver fans immediately started clamoring for the return of the company's classic blued models. Colt evidently took note, and has given the people what they want.

Last summer, Weatherby's "Women of Weatherby" initiative launched a "Name Your Rifle" program, offering consumers the opportunity to vote on the name of an otherwise mysterious new firearm. We got more details at SHOT Show 2016 when the company announced its new Camilla Vanguard, a rifle designed for women, by women.

This year marks the inaugural offering of Franchi’s Companion Series celebrating the bond between gundog and hunter via detailed engravings on one of the company’s popular shotguns, with the Labrador Retriever featured on the Affinity 3 leading off the pending annual series.

CCI has long been king of the shotshell for handguns, but its engineers had been working on the next generation of products for some time. The idea was simple: deliver more power than the company's standard offerings. It's what customers wanted. As you might have figured out, the name "Big 4" was born straight from the new line's main selling point: Each cartridge is loaded with No. 4 lead shot.

Self-branded as "The Value Experts," TriStar is home to an array of respectable shotguns and handguns, which are often available at a budget-conscious price point. The company has, for years, rolled out a variety of fine-shooting scatterguns. One thing that's long eluded it, however, is a 3½-inch autoloader for the more dedicated waterfowl hunters among us. That changed at SHOT Show 2017, however, when TriStar announced its new Viper Max.