“precision”

If you are a bowhunter that demands consistency and accuracy, the five-point straightness check used to confirm Easton's new Match Grade Pro Shop Series arrows is hard to ignore.

Christensen Arms has introduced the Evoke, an all-new suite of rifles designed to provide both beginner and seasoned hunters alike with a versatile, feature-rich entry point into the lineup of Christensen Arms’ legendary rifles.

Stoeger Airguns has introduced two new PCP air rifles developed for small-game hunting and long-range precision shooting. The all-new XM1 Ranger and XM1 Scout represent the latest models in Stoeger Airguns’ XM1 series.

With the push of a button, the new Eliminator 6 laser rangefinding riflescope ranges out to 2,000 yards and displays the distance to the target, exact aiming point and wind data.

Developed with the precision of a First Focal Plane system and equipped with an accurate and versatile reticle of the PRS ballistic type, the Konus Eternity 6-24x50mm riflescope is notable for its extremely accessible zero-stop technology.

Burris' new model of the Veracity PH promises to take the company's wildly popular optic to an all new lever. Utilizing the PEK (Programmable Elevation Knob) system, the optic attempts to bring a whole new level of precision to the field.

When Benelli's original Lupo hit shelves in 2020, it shook up the hunting rifle market as a deadly accurate and reliable hunting gun for the serious backcountry hunter. Now, the company looks to add to that legacy with the Lupo HPR BE.S.T. Standing for "High Precision Rifle," the HPR BE.S.T is intended as a crossover gun, designed to bridge the gap between extreme long--range shooting and hunting.

Building on its existing series of T6Xi tactical riflescopes, Steiner Optics has announced the H6Xi riflescope—tailored for today's discerning big-game hunter—now with a MIL reticle for enhanced precision.

GAMO Outdoors USA has announced a brand new iteration of its Swarm magnum Pro air rifle. This GEN3i repeating rifle is fed by a 10-round, horizontally mounted inertia-fed magazine.