“proprietary”

Sitka steps into the footwear game with two new boots chock full of the innovation and dependability the company is known for.

The Zeiss DTI 6 is a cutting-edge thermal imaging camera designed to deliver exceptional image quality and performance for hunters operating in the dark.

Benelli Lupo Charred Timber bolt-action hunting rifle is chambered in 6.5 CM, .308 Win., .30-06, .300 Win. Mag. and 7 PRC.

The groundbreaking Buk Ops Buknocular is a game-changing tool that transforms how hunters maximize their time in the stand and the detail observed.

Federal has released the 7mm Backcountry, a high-speed, high-pressure cartridge designed specifically for use in shorter barreled, suppressed platforms.

New for 2025, Nosler has brought back their famous Solid Base bullet in their Whitetail Country ammunition line.

The new Performance Shop Ethos Cordoba A.I. BE.S.T. has all of the features fans of the Ethos have come to expect, as well as nearly every additional refinement the Italian-owned shotgun company can muster at this time. Indeed, this shotgun that was designed as the ultimate high-volume Argentinian wingshooting gun is currently the company’s flagship, both in terms of features and price.

These sturdy hammer-fired, budget-friendly pistols pack plenty of punch in both calibers, and provide an excellent, consistent testbed to compare the attributes of .45 ACP and 10mm Auto.

Beretta calls the BRX1 the fastest manually operated repeating platform on the market. Quick barrel, bolt and magazine swaps and adjustable ergonomics make it a distinct alternative to the classic turn-bolt for just about anyone, and ambidextrous controls make the rifle an attractive choice for lefties.