“sight picture”

German Precision Optics has expanded its Passion 3X riflescope line to include a 6X-18X-50mm model. The versatile, compact Passion 3X offers quick-adjust turrets, generous eye relief and a large objective lens for clear target and sight picture in low-light conditions.

Hiviz has created a new low-profile single dot sight system, that utilizes a combination of tritium and fiber optics for 24-hour illumination.

Get a closer look at the Browning Buck Mark Plus Vision UFX, the latest addition to our #SundayGunday series.

Get a closer look at the Winchester SXP Hybrid Hunter, the latest addition to our #SundayGunday series.

Get a closer look at the Browning Buck Mark Camper UFX, the latest addition to our #SundayGunday series.

Another year has come and gone. While the eggnog settles and the Christmas tree continues to burn bright, here at American Hunter that can mean only one thing: it's time for our top five #SundayGundays of 2023. Read on for what racked up the most views, clicks and comments this year.

Swarovski introduces its new Z5i illuminated riflescope in a lightweight 1-inch maintube with 5X zoom.

Primary Arms Optics has announced the release of a new reticle configuration for the GLx 2.5X-10X-44mm FFP Rifle Scope.

The fastest and most user-friendly sight in the field is new and improved for 2010.