“brand”

SportDOG Brand has announced the continuation of its Conservation Fund initiative. The Companions for Conservation contest will result in three lucky youth hunters taking ownership of puppies, trained by SportDOG Brand Senior ProStaff members. The winners will also receive a bevy of SportDOG training gear.

Winchester's Nathan Robinson talks about some new additions to the brand's 350 Legend line.

Nathan Robinson, from Winchester, shows off the brand's AA Diamond Grade, at the 2020 SHOT Show Media Day.

Leupold’s brand new laser rangefinding binocular, the RBX-3000 TBR/W, boasts the ability to measure distances as great as 3,000 yards with the company’s True Ballistic Range/Wind (TBR/W) technology.

The brand long-known for its lever actions is bringing a snappy .22 Long Rifle to market.

Bushnell's AR Optics line of riflescopes has become known for its combination of reliability and affordability. For 2017, the company has expanded the AR Optics brand to include an offering for the many hunters and shooters who have discovered 6.5 Creedmoor—the AR Optics 4.5-18x 40mm Creed Riflescope.

The Winchester brand has had no shortage of new surprises for its consumers—like the new Varmint X shotshell—but, as SHOT Show 2016 kicks into high gear, the company will also begin a year-long celebration. Oliver F. Winchester introduced his now legendary brand to the world in 1866—and so, in 2016, Winchester celebrates 150 years of success.