While nationwide firearm sales have held steady this spring, guns.com is reporting significant growth, surpassing 10-percent year-over-year gun sales growth in the first half of 2025, according to the company's internal data. This contrasts with recent earnings reports from some publicly traded firearm companies, such as GunBroker, which may not accurately reflect the industry's overall momentum.
Guns.com’s platform is not just a marketplace, it’s a support system for gun shops across America. By partnering with local firearm retailers rather than competing against them, Guns.com has built a decentralized, scalable retail network that strengthens local economies while reaching customers nationwide.
In addition, many of the largest firearm brands rely on Guns.com’s unique model to expand their market reach and help dealers sell more guns. Partnerships have doubled in the last year as brands recognize the platform’s ability to drive both e-commerce and in-store sales through its expansive local dealer network. As consumers have become increasingly intentional with their spending, many seek a marketplace that enables them to research products, choose from a vast array of options, and have direct access to customer support throughout their shopping experience. Guns.com sells well over $100 million in firearms annually while consistently showing growth.
To learn more, visit guns.com.
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