The New Face of Target Shooters

The NSSF decided to conduct a survey to find out just who all these new shooters are that have popped up within the last five years. As a new shooter, the author wasn't too surprised by the results.

I am Young, Female and Urban. At least that’s what the results of the new NSSF survey about today’s target shooters say! It’s common knowledge that the country has been inundated with new shooters, myself being one of them.

The NSSF decided to take a survey just to see who these new shooters are, in comparison to those target shooters who have been participating for more than five years. According to the survey, conducted by the Responsive Management research firm, the demographics of these new shooters are as follows:

Younger: 66 percent of new shooters fall into the 18-to-34-year-old category compared to 31 percent in the same age category for established shooters.

Female: 37 percent of new target shooters are female compared to 22 percent of established target shooters.

Urban: 47 percent of new target shooters live in urban/suburban settings versus 34 percent of established target shooters.

“The landscape of target shooters has shifted,” said NSSF’s director of research and analysis Jim Curcuruto. “This is data that everyone doing business in our industry should be aware of.”

The outdoor industry has definitely picked up on the fact that women are playing a crucial role. More women are becoming pro-staffers, website's dedicated to female shooters grow in popularity, and shooters like Kim Rhode are receiving the recognition they deserve. Hopefully now the industry will realize that not everything made for us needs to be pink. Cough, my favorite color is green, cough…

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1 Response to The New Face of Target Shooters

faultroy wrote:
September 10, 2013

There is no question that women have been of supreme importance to the shooting industry. That is because we live in a female dominated society. As you know, in 2008 there were 10 million more women voters than men, and women vote in far higher numbers than men. I have not seen the official tally of the number of voters for the 2012 elections, though I have been consistently looking for those stats. My guess is that far more women voted in 2012 than in 2008. The recent efforts on the part of the Obama Administration to initiate more stringent gun legislation have been essentially foiled by women taking center stage to decry the general demonization of firearms. I think it could be accurately said that without women coming out on the regular talk shows and defending gun rights, there would be far more punitive gun legislation. Until men start taking an interest in politics and taking more control over daily life, women will continue to play the major role in the battle for common sense gun legislation. Of course the NRA saw this coming, and for at least two decades that I know of, has been doing everything in its power to reach out to women. Obviously they have done a stellar job. So let's give a salute and a big Thank You to the fine women shooters of this country for defending their individual freedoms.