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In the market for a new optic? You're in luck. In this installment of our 2026 SHOT coverage, we tasked experienced hunter and longtime contributor Brad Fenson with rounding up the best new optics of 2026. Read on to see what made his exacting cut.

This year, EAA has debuted the latest in its line of imports, with the Balikli Blue Label Over/Under shotgun.

The annual SHOT Show in Las Vegas is a launch pad for many new firearm platforms. Here is a list of the best new hunting guns arriving in 2026.

Hornady’s American Whitetail ammo line has been a huge success, offering a no nonsense combination of Hornady’s InterLock and their excellent brass cases. Deer hunters now have even more to be happy about, with the release of the Hornady American Whitetail Tipped.

Galco has launched the Brush Hog Belt Holster, to protect hunters' pistols from nature and the elements while keeping them ready for quick action in the field.

Hagerstown, Maryland’s First Breach is a new company, based on a father/son team who are passionate about quality ammunition.

Bowhunting is a gear-intensive endeavor. Make sure you have the very best.

MDT has announced its Timbr Core Walnut Stock for the RH Savage 110 Short Action, expanding the Timbr Core lineup and bringing classic walnut craftsmanship to a modern, precision-focused rifle stock.

Knight & Hale Game Calls has expanded its Run N' Gun turkey vest line. Designed for hunters who demand speed, stealth and efficiency in the field, the new lineup promises lightweight comfort, storage and versatility.