“optifade”

Franchi USA has updated its Momentum Elite for 2024, with two new hard charging caliber options: the 450 Bushmaster and classic .30-'06 Springfield.

Get a closer look at the Benelli M2 Field, the latest addition to our #SundayGunday series.

Updates the venerable Benelli M2 Field semi-auto to make it "workhorse rugged with thoroughbred speed,” and it all comes at a slightly lower price.

American Hunter's 2022 holiday gift guide is here! Read on for a guide full of gifts that are field tested, and field proven.

Beretta has announced the A400 Xtreme Plus shotgun series is now available in 20-gauge models and new camo patterns.

Christensen Arms has announced the Mesa Hunting Rifle with Flashed Forged Technology (FFT), available in W.L. Gore Optifade Camo.

HydeOut, by Rig'Em Right, showcases the first ground blind ever available in Gore Optifade Concealment patterns.

The newest addition to Christensen Arms’ Ridgeline bolt-action lineup, the FFT features a new carbon fiber stock, high-end features and superb accuracy in an ultralight package.

Benelli USA has added several color options to its Benelli Super Black Eagle 3 lineup, including new Cerakote and camo combinations for their 28-inch barrel shotguns with 12- and 20-gauge three-inch chambers.