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Ruger has debuted its Ruger American Rifle Generation II, an update to the American-made rifle with customer feedback in mind.

Marlin has debuted its 1895 Dark Series of lever-action firearms, along with several other additions to the 1895 family, at the 2024 SHOT Show.

Browning has introduced its X-Bolt 2 rifle, represented here by the X-Bolt 2 Speed submodel. Building on the success of the company's original X-Bolt, the gun brings a number of new features to the table to further enhance the shooting experience.

Henry has unveiled its Lever Action Supreme Rifle, a sub-MOA capable lever gun with a match-grade trigger.

Smith & Wesson has announced its first ever series of lever-action rifles, the S&W Model 1854 Series.

Franchi USA has updated its Momentum Elite for 2024, with two new hard charging caliber options: the 450 Bushmaster and classic .30-'06 Springfield.

When Colt reintroduced its legendary snake gun in 2020, revolver fans immediately started clamoring for the return of the company's classic blued models. Colt evidently took note, and has given the people what they want.

When Benelli's original Lupo hit shelves in 2020, it shook up the hunting rifle market as a deadly accurate and reliable hunting gun for the serious backcountry hunter. Now, the company looks to add to that legacy with the Lupo HPR BE.S.T. Standing for "High Precision Rifle," the HPR BE.S.T is intended as a crossover gun, designed to bridge the gap between extreme long--range shooting and hunting.

Rock River Arms has introduced its first .17 HMR-chambered AR-platform rifle. With standard AR-furniture and ergonomics, the Rock River Arms .17 HMR is not only immediately familiar to fans of the platform, it is customizable with all the usual AR-style upgrades and parts.