“penetration”

Browning Silver Series is designed from the ground up for North American big-game hunters, constructed with heavy-for-caliber bullet weights for optimal penetration.

For defense in the backcountry, look no further than Winchester Big Bore. Whether bear-hunting or simply seeking bear defense, Big Bore delivers the penetration and energy transfer needed to stop a big ursid in its tracks.

Targeted specifically at mid-sized big game, Browning MaxPoint bullets are manufactured and designed to transfer expansion energy for maximum lethality on game, from pronghorns to mule deer.

The all-new .350 Legend is designed specifically for hunters to deliver massive downrange energy transfer with improved penetration from a modern straight-walled cartridge, and boasts more muzzle energy than the .30-30 Win., .300 BLK and .223 Rem.

Late in 2015, Browning shocked the industry with the announcement that it would be offering its own line of ammunition.

Just days before the annual NASGW showcase, Hornady has rolled out its new-for-2016 product announcements. Chief among them, as far as hunters are concerned, is the upcoming Hornady Precision Hunter line.

The iconic company is introducing a new generation of ammo for a new generation of hunters and shooters in the 21st century.