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Ruger More Than Halfway to Million Gun Challenge

Ruger presents its second quarter-million dollar check to NRA as it moves closer to its goal.


Sturm, Ruger & Company has reached the halfway point in its Million Gun Challenge to Benefit the NRA. In fact, during the first two quarters of the challenge, Ruger has sold 556,100 firearms, which puts it at 56 percent of its 1 million gun goal.

On Nov. 17, 2011, which happened to be NRA’s 140th birthday, Ruger presented a $276,500 check to NRA, representing a $1 donation for every gun sold in the second quarter of the challenge.

"Selling one million guns in one year to the commercial firearms market is something that we believe has never been done, but because of our strong product line and incredibly loyal customers, Ruger is making it happen," said Ruger President and CEO Mike Fifer. "We are proud to be sharing this accomplishment with the NRA, and feel confident that we will meet our goal of donating $1,000,000 to the NRA. Thank you to all of our customers that have participated in this challenge; you are making this achievement and donation possible.”

The final check presentation will be conducted at the 2012 NRA Annual Meetings and Exhibits held April 13 to April 15 in St. Louis, Mo. For more information about the Ruger Million Gun Challenge to Benefit the NRA, please go to

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