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Bushnell to Acquire Primos

Deal to bring Primos under Bushnell's control is expected to be completed within 30 days.


Bushnell Outdoor Products and MidOcean Partners have announced that Bushnell has agreed to terms to purchase Primos Hunting, and that the transaction is expected to be complete within 30 days.

Famous for its handmade hunting calls, Primos has been one of the industry's leading game call innovators for more than 35 years. The company product line includes blinds, scent elminators, decoys, trail cameras and more.

Primos' current operations are not expected to be interrupted during or after the sale.

MidOcean Partners originally acquired Bushnell in 2007, and has also acquired other outdoors companies such as Night Optics, Millett Industries and Simmons Optics in recent years.

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