by By NRA Staff - Monday, February 25, 2013
NRA’s flagship magazines are being retooled in all-new digital editions designed especially for iPad and desktop computers. The easy-to-navigate format gives readers more efficient access to the same award-winning editorial coverage and graphic design found in the print versions of American Rifleman and American Hunter, and will make online reading quicker and more convenient than ever.
“NRA Publications is now using the very latest, high-tech tools to create digital magazines that equal anything on the market and are far ahead of other shooting and hunting journals,” announced Joe Graham, Executive Director.
“iPad users can now take our digital magazines anywhere and will appreciate the intuitive touch-screen control. The efficiency of being able to scroll both horizontally and vertically through pages makes for smarter and better reading. But desktop readers aren’t left out. They, too can log-on to all the expert articles and top-notch photography. Bonus text blocks, videos and photo galleries help to make the new digital editions the best NRA has ever produced.
“We know how much NRA members value their magazines, but we also know NRA members are busy. And so we are employing every means available to provide the information and features they want, with the most convenient access and reading experience technology can provide,” said Graham.
Initially, the new digital American Rifleman and American Hunter will be offered for free trial to all NRA members.
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