Guns > Rifles

Sneak Peek: Wby X

Get a closer look at the recently unveiled Wby X line from Weatherby.

9/21/2012

Weatherby has for generations been associated with certain iconic words and actions: hunting the world’s largest and greatest game with the company’s venerable Mark V bolt-action rifle, the admiration of the rifle by Hollywood stars like John Wayne and Roy Rogers, and the Western lifestyle come to mind. Now, the company adds to the iconic list the letter “X” and everything that single letter connotes today.

Weatherby X, soon to be known simply as “Wby X,” is aimed at a younger demographic, today’s youth who have never heard of the Duke and Roy and Trigger. In fact the Wby X lineup doesn’t even include a Mark V. It consists of rifles and shotguns today’s youth might actually be able to afford to buy.

Among rifles there is the Whitetail Bonz and Whitetail Bonz Youth, Vanguard rifles with whitetail antler graphics on synthetic stocks; the Hog Reaper, a Vanguard chambered in .223 Rem., .243 Win., 7mm-08 Rem. and .308 Win. with slick hog skull graphics on its synthetic stock, which should be a huge hit in hog-hunting circles; the Black Reaper HB, a Vanguard with mystical human skull graphics on its synthetic stock that should attract the fantasy/sci-fi/zombie-shoot crowd; and the Tomboy Youth, a Vanguard rifle with a pink-splattered-paint scheme on its synthetic stock and a 12.5-inch length of pull aimed squarely at young women. Among shotguns there is the PA-459 Black Reaper pump, a 12-gauge home-defense gun with a pistol grip, top rail and sights, and mystical skull graphics on its synthetic stocks; the PA-08 Black Reaper 12-gauge pump with the same skull treatment; and the PA-459 Kryptek Raid, a home-defense 12-gauge pump with pistol grip, rail and sights—and a stock and fore-end covered in one of the latest camo schemes to attract the attention of our nation’s military minds.

Wby X will not be found in the company catalog, and it’s doubtful you’ll hear about it anytime soon via standard feature stories in magazines. In fact the entire marketing campaign is rather guerilla-like. In lieu of traditional channels, the company will get the word out via exclusive releases to media aimed at generating buzz through immediate, timely Web posts, and through a new website and social media.

Wby X is so new the company still has not decided on a URL address. Until it does, you’ll have to be satisfied with snippets of info like this one released on the Web as they become available. In the meantime, here’s a handful of images.

Black Reaper WBY PA-459 Pump Shotgun

Hog Reaper Wby Vanguard Rifle

Whitetail Bonz Youth Rifle

Tomboy Youth Bolt-Action


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12 Responses to Sneak Peek: Wby X

Jacob wrote:
December 02, 2012

Hey, guys who are veterans with the 257 mags, I recently purchased a 257 weatherby mag it's a vanguard range certified 24' barrel equipped with a accurate and a leopold vx 6, 3-18-50. I curious to see which bullets ya'll use for long range shooting, I am leaning towards the nosler accubond.

MWarriner wrote:
November 27, 2012

I like it. Adds some new character to a classic rifle. Pretty bad . Ill be searching for one in .308!

Jack Coker wrote:
November 25, 2012

I also use a 257 wyb for my long range condo stand field. 600 yards to the end with 22 inch drop, dead on at 300 , Night Force 5x22x56 on top, almost like cheating.

Nick wrote:
November 21, 2012

I'm 23 and I think these things look dumb. I don't know where they came up with this stuff, but most of my friends still like their rifles in wood stocks..... except for the AR fans.

BGC wrote:
October 15, 2012

I have to agree that compared to the Weatherby rifles I am used to seeing and compared to the ones I own these guns are down right ugly, but I have to hand it to Weatherby, they are trying to target another sector of the hunting industry. They are even going to use a separate website for these new guns. No doubt in my mind these will be some of the finest shooting weird looking guns out there.

Randy wrote:
October 11, 2012

I don't even know how to respond......I feel like I just lost my dog......

Charlie Adams wrote:
October 03, 2012

I guess I must be getting old. I guess the 18 to 25 demographic doesn't go for walnut and blue steel. I hope it works for 'wby'.

Archie Bauld wrote:
September 29, 2012

Roy Weatherby is rolling over in his grave!

Dennis wrote:
September 27, 2012

That is by far, the ugliest Weatherby I've ever seen...and I am qualified to be a judge, since I own two Weatherbys!

Alaskajim wrote:
September 23, 2012

I'm speechless. I'm looking at the pics of those things and can barely think. As a lover of fine Weatherby rifles for most of my life, I am stunned.

Paul wrote:
September 22, 2012

My wife will appreciate this. I now have a reason to buy another rifle.

Jacob K. Henson wrote:
September 21, 2012

Want to see full pictures of these rifles. I use a 257 Weatherby Mag. for deer here in Arknsas. Call this my bean field rifle. This thing will reach out & put the deer jerky on the ground.