News

Ruger Announces Gunsite Scout Rifle Chambered in .223 Rem./5.56 NATO

Ruger has announced that its popular Gunsite Scout Rifle will now be available in a .223 Rem./5.56 NATO configuration.

September 08, 2014

Traditions Firearms Introduces Lady Whitetail Series

Traditions Performance Firearms has announced its new Lady Whitetail series, which will launch with the introduction of a limited edition rifle that's due to be available in two camouflage patterns: Muddy Girl Camo and Realtree AP Pink Snow Camo.

September 08, 2014

Ruger Launches "New Unannounced Product" Flash Sweepstakes

Want to win a new Ruger—even if you don't know which Ruger—and have it in your hands next week? You've got until 9 a.m. on Sept. 4 to enter. Get the details here.

September 03, 2014

Nikon Announces Arrow ID 5000 Laser Rangefinder

Nikon has announced the release of its new Arrow ID 5000 Laser Rangefinder, a new tool that's been designed exclusively with the world's bowhunters in mind.

September 02, 2014

Ruger Launches Free Ammo & Mag Giveaway

Ruger has launched its new Free Ammo & Mag Giveaway, allowing consumers to claim a free box of Winchester ammunition and an additional magazine with the purchase of any new Ruger LCP or SR22 before Nov. 30, 2014.

August 28, 2014

"NRA...The Rest of the Story" Released

Shooting Sports USA Managing Editor Chip Lohman has collaborated on a book that takes a contentious debate-private gun ownership in America, and moves it into the classroom.

August 28, 2014

AmericanHunter.org Launches "Whitetail Week"

AmericanHunter.org is proud to launch "Whitetail Week," a new online-only initiative designed to deliver as much content as possible about North America's favorite game animal.

August 26, 2014

NRA EVP Wayne LaPierre Accepts Ice Bucket Challenge

Wayne LaPierre accepted the ice bucket challenge and has now passed the challenge along to Karl Malone, NASCAR driver Austin Dillon and Lt. Col. Oliver North.

August 26, 2014

Buck Commander Launches Deerstroyer Blind

Buck Commander has launched its Deerstroyer blind, a new ground blind that offers a 75-inch shooting width.

August 26, 2014

Savage Arms Announces Rifleman Rebate

Savage Arms has announced its new Rifleman Rebate, offering consumers a chance to claim up to $75 cash back on any new qualifying Savage Arms rifle.

August 21, 2014

ExtremeBeam Announces M600 Fusion

ExtremeBeam has announced the release of its new M600 Fusion, the latest addition to its line of high-quality flashlights.

August 21, 2014

Rock Island Armory Now Shipping .22 TCM Rifles

Rock Island Armory has shipped the first batch of 100 production .22 TCM bolt-action rifles to the United States, and plans to deliver 300 additional rifles to the American market each month for the foreseeable future.

August 20, 2014

Yamaha Launches “Build Your Own” Viking VI Site

Yamaha Motor Corp., U.S.A., has launched a new Viking VI “Build Your Own” website that's designed to provide customers with the opportunity to personalize and accessorize their vehicle of choice online.

August 19, 2014

Gamo Outdoor USA Summer Giveaway Closing

Gamo Outdoor USA's annual giveaway event, which launched earlier this summer, is due to close at 11:59 p.m., EST, on August 19.

August 19, 2014

Sportsman's Guide Rebrands, Launches "Share the Thrill" Campaign

The outdoor sporting goods retailer Sportman's Guide has launched a brand campaign and redesign centered around a "Share The Thrill" rally cry that's meant to unite sportsmen and women through their love of the outdoors.

August 18, 2014