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Winchester Announces W Train & Defend Brand

An unprecedented number of first-time gun owners have flooded the industry, and selecting the proper ammunition has been one of their greatest challenges. Winchester has decided to make things a little easier on new shooters, with the introduction of its new W Train & Defend brand.

The firearms industry is dealing with more first-time gun owners than ever before, and those new consumers have found themselves confronted with a seemingly endless array of ammunition options. Winchester Ammunition has decided to make things a little easier on new shooters, with the introduction of its new W Train & Defend brand—which is designed to create a very straightforward process when choosing training and personal defense rounds.

The W Train & Defend ammunition system is designed to provide threat stopping power with less recoil to the shooter.  The system pairs its range-ready Train rounds with technology-driven Defend rounds, both designed to limit the recoil felt by the shooter. The new system provides an ideal solution for new shooters, as it helps train an operator to become proficient with their personal defense ammunition.

“The influx of new female shooters to the outdoor/shooting sports category is significant and we are committed to making their experiences positive when it comes to selecting the appropriate gear, which includes ammunition,” said Brett Flaugher, vice president of sales, marketing and strategy. “After an extensive amount of research, we believe this line of quality products will serve a community of new shooters and others who are excited to learn more about target shooting and personal defense, as well as responsible gun ownership.”

Winchester developed the Train rounds of the W Train & Defend system with reduced recoil characteristics and lead-free primers, for improved indoor range acceptance. They will be packed in 50-count boxes, and are identified with a prominent "T" on the packaging.

The Defend rounds, naturally, are adorned with a very visible "D." The high performance rounds were developed for threat stopping power, and are available in a 20-count package. They feature jacketed hollow point bullets and nickel-plated shellcases, making them easily distinguishable from the training ammunition.

The W Train and Defend system will include the following offerings:

W Train & Defend–T (Train)

W Train & Defend–D (Defend)

For more information, go to Winchester.com.

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