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Ruger Named Cabela's Vendor of the Year

Ruger's team effort with Lipsey's helped earn the special recognition, according to a Cabela's official.


Worldwide marketer Cabela's has named Sturm, Ruger & Co. as its Vendor of the Year.

Roger Verhulst, Cabela's Senior Vice President of Merchandising, said that it was the team effort by Ruger and Lipsey's that earned the special recognition.

"We have many vendor partners, but the Lipsey's/Ruger team stands out as a key partnership," Verhulst said. "Ruger and Lipsey's have long term vision, great communication, offer new and exclusive products and help create a strategy to market together. We have a strong relationship with Lipsey's and Ruger and they are doing the right things to contribute to success."

Shawn Leska, Ruger's Director of Sales, noted that the award was an exceptional honor, considering the world-class vendors that contribute to the success of Cabela's.

"This award also validates our ongoing efforts in new product design, improved manufacturing processes, enhanced marketing communication and expanded Distributor and Retailer programs, all of which contribute to Ruger's success," Leska said.

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