What percentage of your customers are hunters?
What kind of geographic customer spread have you observed over the years?
Have your customers changed in terms of the knowledge they bring?
It is the "gold standard" of food-plot products, the one that started the food-plot revolution and remains the market leader today. It is what allowed us to start investing heavily in R&D, which has led to the development of many new products and the improvement of Imperial Whitetail Clover itself.
In our continuing effort to ensure Imperial Whitetail remains No. 1, we test different clovers from all over the world and when we discover something that can upgrade palatability, cold hardiness, drought resistance, seedling vigor, etc., we incorporate it into our products. Most significant are two new clovers, Advantage and Insight, which were developed by our agronomists. They are the only clover varieties genetically engineered specifically for deer and are only available in Whitetail Institute products.
Is clover still the king of food-plot forages?
Is it advantageous to diversify plantings? If so, why?
Clover is a perennial and a favorite deer food year-round. It provides great attraction but also very high protein levels, which benefits general health, antler growth, fetal development, doe lactation and fawn growth. Another top perennial is our Chicory Plus, which will be hit all year and is extremely deep-rooted and drought resistant. It also provides high protein content. PowerPlant is an annual that grows extremely fast, produces lots of tonnage and high protein over the spring and summer and is extremely attractive to deer. Annuals like No-Plow, Pure Attraction and Winter-Greens make great late-summer/fall plantings and are often at their peak during hunting seasons. Pure Attraction is a blend of winter-hardy oats and brassicas. The oats attract early-season attention, and the brassicas are hard to beat after a hard frost. We had a head start on brassicas, too, first offering it as a food plot product in 1992 in our No-Plow blend, then again with Winter-Greens in 2006.
Approximately how many different deer forages are planted today? For beginner to intermediate planters, what are some of the most important?
Beyond emphasizing that clover is No. 1, it's tough to rank the rest. Variables like local weather and soil types can play a big part in choosing what to plant. It should also be noted that there are hundreds of different clover varieties, and their performance can vary drastically. Some aren't nearly as attractive as others, some maintain vigor longer, and the protein provided can vary greatly as well.